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  • About
  • Year 3
    • Independent research paper >
      • Independent research blog
  • Year 2
    • The critical designer
    • Design Projects >
      • Birthday Beer
      • Infographics
      • Museum Rebrand
      • D&AD Monotype
    • TYPE & TYPOGRAPHY >
      • MAGAZINE WEB ADAPTATION
      • MAGAZINE LAYOUT
      • TYPOGRAPHY POSTER
    • THE DESIGNER'S TOOLKIT >
      • HOTFOOT BRIEF
      • CYANO
      • LIFE ON MARS
      • OUTWARD BOUND
  • Year 1
    • Multi Dimensional GD >
      • Baxter & Bailey
      • 4D Project
      • 3D Project
      • 2D Project
      • Playing with type
    • Visual Communication >
      • Old school skills
      • Drawing & Visualisation
      • Colour & Composition
      • IT
      • Workshop
    • THINGS I'VE LEARNT

2d

2D Project brief

Design a logo for a band, utilising different techniques and styles.
I was given the band name 'The Peppermint Agenda'.

First impressions of this band name made me think of soft alt rock / indie rock so I started doing some research into this area. 
I will research more areas of music, and play about with different designs, but initially this is the genre that is standing out for me.

Research

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some music i like from this genre

Iconic band logos 

k - pop logo research

band merch research

shape and pattern research

industry research

I looked at these design agencies because they are known for designing band logos.
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INITIAL IDEAS
Firstly, I looked at some very obvious mint designs, but I didn't like that the ideas looked too festive.
​ It also felt a little basic and boring, so I decided to explore some other avenues.
DEVELOPMENT

lino printing one of my ideas

This idea of a nymph came from researching the history of peppermint.
The legend goes that that Hades (the god of the underworld) was having an affair with a nymph named Minthe.  When Hades' wife discovered his infidelity, she turned Minthe into a 'common' plant, that was constantly under foot. Hades lessened the curse by transforming Minthe into a peppermint plant.
Whilst printing I wondered about how many logos / items are actually printed, or created using methods other than computer software, when at first glance it would appear they are digitally created... probably more than we realise.

making letterforms

initial logo marks

& a cool picture which provided some inspiration.
​I saw this when I was thinking of ideas, and it looked very much like a peppermint sweet.
This design feels very soft rock like to me, but would definitely also work as an indie band logo.

soft rock merch

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punk logos & merch

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indie / alt logos & merch

Also some alternative nymph inspired designs. 
These logo ideas feel like they lend themselves to the genre of edgy alternative music.
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k - pop logos & merch

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other ideas & merch

Final Logos & Merch

AGENDA - Soft alt rock band
Font - Carina Pro Bold
PMA - K - Pop band
Font - Acumin Pro Condensed
TPMA - Alt Indie band
Font - HWT Mardwell
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