Brief
In this project we will be:
- Developing an understanding of branding & identity
- Developing creative concepts
Brands have become an integral part of modern consumer society. They are used to promote everything from jeans and tins of beans, to perfume and petrol. But a brand is much more than a product you buy. Brands are as relevant to services as to businesses, and they can be applied to ideas and concepts as well as products. A brand is also far more than the name, logo, symbol or trademark; it is imbued with a set of unique values that defines its character, and can be expressed through a tagline, tone of voice, social media accounts or even a whole new marketing strategy. In its simplest form the practice of branding is about creating differentiation, making one product or service seem different from its competitors. It is a way for companies and institutions to communicate to the public who they are and what they are all about. Good branding sets an organisation apart and makes it noticeable.
For museums, there is often a challenge to get more visitors through the door and to reach new audiences. There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea of what these institutions represent in their minds. A lot of this is to do with the history and reputation of the museum, but another factor is how the museum brands itself and how far that brand is able to travel. Take the V&A in London for example. This institution is so well known that they only need to use their initials as a nickname. They have embraced this and made it a key part of their branding. They refer to themselves as the V&A in all their marketing and social media, and have chosen a striking, simple logo. It makes their brand instantly recognisable to audiences everywhere.
Brief
Choose a museum from the list as the subject for your project. These are all real institutions which currently have an outdated or ineffective branding scheme. Your task is to create a new brand which is contemporary, appealing and would communicate with a wider audience, increasing footfall through the museum. What is it about the museum which makes it unique? How can you capture this in a logo and associated branding scheme?
- Developing an understanding of branding & identity
- Developing creative concepts
Brands have become an integral part of modern consumer society. They are used to promote everything from jeans and tins of beans, to perfume and petrol. But a brand is much more than a product you buy. Brands are as relevant to services as to businesses, and they can be applied to ideas and concepts as well as products. A brand is also far more than the name, logo, symbol or trademark; it is imbued with a set of unique values that defines its character, and can be expressed through a tagline, tone of voice, social media accounts or even a whole new marketing strategy. In its simplest form the practice of branding is about creating differentiation, making one product or service seem different from its competitors. It is a way for companies and institutions to communicate to the public who they are and what they are all about. Good branding sets an organisation apart and makes it noticeable.
For museums, there is often a challenge to get more visitors through the door and to reach new audiences. There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea of what these institutions represent in their minds. A lot of this is to do with the history and reputation of the museum, but another factor is how the museum brands itself and how far that brand is able to travel. Take the V&A in London for example. This institution is so well known that they only need to use their initials as a nickname. They have embraced this and made it a key part of their branding. They refer to themselves as the V&A in all their marketing and social media, and have chosen a striking, simple logo. It makes their brand instantly recognisable to audiences everywhere.
Brief
Choose a museum from the list as the subject for your project. These are all real institutions which currently have an outdated or ineffective branding scheme. Your task is to create a new brand which is contemporary, appealing and would communicate with a wider audience, increasing footfall through the museum. What is it about the museum which makes it unique? How can you capture this in a logo and associated branding scheme?
RESEARCH
Museum branding
New museum
National history museum
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Moco
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Real life research
A trip to Tullie Museum.
Inspiration
I love how clean this branding is, and how it manages to feel so sophisticated.
Tutorials
I watched these videos to gain a more in - depth understanding of branding.
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initial logo ideas
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DEVELOPMENT
The first digital ideas
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Development
Development of digital designs
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Final designs
I feel that my final designs create the brand feel that I wanted them to, I wanted to re - brand the museum as a place to learn about the psychology behind the criminal mind, and understand why people commit crimes.
Logos
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Ads & banners
Community
Events
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Merch
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Signage, tickets & info
Cafe
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