CONTRAST & NEGATIVE SPACE Brief
Utilising the principles of contrast, negative space & the assets provided, create two double page spread layouts
(a splash and a turn page).
- You must use at least 800 words of the copy across the two spreads.
- You must use at least three images across the two spreads, you can use your own imagery.
- You can create more than one set of final spreads.
- Try to use indesign to compose your final spreads, but photoshop can be used to manipulate imagery.
- Explore as widely as time will allow, and do not be bound by conventional thinking!
(a splash and a turn page).
- You must use at least 800 words of the copy across the two spreads.
- You must use at least three images across the two spreads, you can use your own imagery.
- You can create more than one set of final spreads.
- Try to use indesign to compose your final spreads, but photoshop can be used to manipulate imagery.
- Explore as widely as time will allow, and do not be bound by conventional thinking!
RESEARCH
Contrast & negative space
A look at different kinds of contrast and negative space in design.
contrast
Contrast means using visually different elements to add emphasis to a design, and to catch the attention of the viewer.
There are many different types of contrast that can be used, as shown below.
There are many different types of contrast that can be used, as shown below.
negative space
The main purpose of negative space is to allow a design to breathe.
A design will stand out much more if it is allowed space.
Negative space can also be used in clever ways, such as helping to make up part of a design.
A design will stand out much more if it is allowed space.
Negative space can also be used in clever ways, such as helping to make up part of a design.
Magazine layout
Splash pages
Turn pages
Front covers
Tutorials
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Imagery
I looked at some types of imagery I think will suit the brief.
initial ideas
I looked through some magazines and found spreads I liked, and then modified them to make them my own.
DEVELOPMENT
My initial digital splash pages
My initial digital turn pages
Development of splash pages
Development of turn pages
Further development
My final designs before the crit.
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Final designs
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