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  • About
  • Year 3
    • Independent research paper >
      • Independent research blog
  • Year 2
    • The critical designer
    • Design Projects >
      • Birthday Beer
      • Infographics
      • Museum Rebrand
      • D&AD Monotype
    • TYPE & TYPOGRAPHY >
      • MAGAZINE WEB ADAPTATION
      • MAGAZINE LAYOUT
      • TYPOGRAPHY POSTER
    • THE DESIGNER'S TOOLKIT >
      • HOTFOOT BRIEF
      • CYANO
      • LIFE ON MARS
      • OUTWARD BOUND
  • Year 1
    • Multi Dimensional GD >
      • Baxter & Bailey
      • 4D Project
      • 3D Project
      • 2D Project
      • Playing with type
    • Visual Communication >
      • Old school skills
      • Drawing & Visualisation
      • Colour & Composition
      • IT
      • Workshop
    • THINGS I'VE LEARNT

museum rebrand

Brief 

Choose a museum as the subject for your project. These are all real institutions which currently have an outdated or ineffective branding scheme. Your task is to create a new brand which is contemporary, appealing and would communicate with a wider audience, increasing footfall through the museum. What is it about the museum which makes it unique? How can you capture this in a logo and associated branding scheme?
​I chose the crime museum.

RESEARCH

Museum branding
SUBTOPIC
Inspiration
Tutorials
Imagery
 I looked at some types of imagery I think will suit the brief.

initial ideas

THUMBNAILS

DEVELOPMENT

The first digital ideas
Development of digital designs

Final designs

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